Our Story
Building trust in home services across Abu Dhabi
Genienow is a marketplace that connects customers in Abu Dhabi directly with trusted, independent service providers — for homes, businesses, and everything in between.
We are not an agency. We don't employ the providers. We verify them, match them to the right customers, and stand behind every booking we confirm.
Why We Started Genienow
Abu Dhabi is home to thousands of skilled, experienced individuals — cleaners, cooks, babysitters, house helpers, and pet sitters — who work independently and take real pride in their craft. On the other side are families, professionals, and businesses who need exactly these services but have no easy, trustworthy way to find them.
The informal market is large but fragmented. Word of mouth works within tight communities but doesn't scale. Existing platforms feel either too transactional or add unnecessary friction. What people really want is simple: a trusted recommendation, a reliable person, and a straightforward way to book.
Genienow is that layer. We are a marketplace — not a staffing agency. Every provider in our network is an independent professional who has been personally verified by our team before their first booking. We check identities, evaluate experience, and ensure each provider meets our standard of quality and professionalism.
Our role is to do the trust-building work so you don't have to — and to make the whole experience as simple as sending a WhatsApp message. We're building steadily, listening to customers, supporting providers, and improving with every booking.
Our Mission
To make trusted home services accessible and reliable for every household and business in Abu Dhabi and the UAE — through a platform built on verification, transparency, and genuine human care.
Our Vision
A future where finding a reliable cleaner, cook, or babysitter in Abu Dhabi is as easy as sending a message — and where independent service providers have a trustworthy platform to build their work and reputation.
Our Commitment
We are committed to earning your trust with every booking — not just through verification, but through honest communication, quality follow-through, and a willingness to make things right when they don't go as planned.
How We Work
A marketplace, not an agency
Genienow connects you directly with independent, self-employed service providers. We are not their employer — we are the trusted bridge between you and them.
You tell us what you need
Send us a WhatsApp message describing the service — cleaning, cooking, babysitting, house help, or pet sitting — your location in Abu Dhabi, and your preferred timing.
We match you with a verified provider
We identify the right independent provider from our verified network — someone whose experience, location, and availability matches your requirements. We share their details before confirming.
The provider delivers, we follow up
The independent provider delivers the service directly to you. We stay in the loop, follow up after every booking, and resolve anything that doesn't meet your expectation.
Every provider is an independent professional. They are self-employed individuals who choose to work through the Genienow network. We verify their identity and experience, set quality standards, and support them in building a reliable, reputable practice. You get the benefit of a vetted individual — without the complexity of finding one yourself.
What We Stand For
Our values guide every decision
Trust is non-negotiable
We verify every provider before they join our network. Trust isn't a selling point — it's our minimum standard.
People over processes
We believe in treating both our customers and our service providers with genuine care, respect, and fairness.
Simplicity is a feature
We removed every step that shouldn't exist. WhatsApp, a conversation, a confirmed booking. That's it.
Transparency always
Pricing is clear, providers are identified, and we communicate honestly — even when something doesn't go as planned.
Where We Operate
Serving Abu Dhabi and the UAE
We connect customers across Abu Dhabi with trusted service providers — from established communities to new developments.
Khalifa City
Al Reem Island
Yas Island
Saadiyat Island
Al Raha
Mussafah
Al Maryah Island
Corniche
Al Khalidiyah
Al Mushrif
Tourist Club Area
Mohammed Bin Zayed City
We're building something worth trusting in Abu Dhabi
If our mission resonates with you — whether as a customer, a service provider, or someone who wants to see this grow — we'd love to hear from you.